Maximising Impact: The Strategic Role of CTOs in Leading Accessibility Efforts
YOW! Tech Leaders Summit Melbourne 2024

Maximising Impact: The Strategic Role of CTOs in Leading Accessibility Efforts

Did you know that 16% of the global population has a disability? That's 1.6 billion people with a spending capacity of $74.6 billion. But accessibility isn't just a legal obligation—it's a strategic advantage: 20% of organisations believe increasing accessibility can expand their customer base, while 63% say it improves the digital experience for all their users. Further, embedding accessibility into digital products leads to more resilient, secure, and scalable code.

In this talk, we will delve into the pivotal role CTOs play in driving successful accessibility strategies. You will discover the key indicators of mature accessibility programs and learn to assess your organisation's current state using accessibility maturity models. Through compelling case studies, we’ll demonstrate the transformative impact of strong technical leadership on accessibility initiatives. You'll gain practical insights into maximising impact while minimising effort and step-by-step guidance on crafting an effective accessibility strategy.

With only 3% of organisations in Australia meeting accessibility standards and a growing number of lawsuits worldwide, it's clear that many are falling short. Don't waste time and resources on ineffective tactics. Unlock the advantages of web accessibility so you can create leading, innovative and impactful digital products.